Marketing

Prism Tips

LinkedIn’s Big Bet on Video and Why B2B Marketers Should Pay Attention

May 8, 2025

LinkedIn used to be a home for resumes and press releases. Now? It looks more like TikTok every month. Scroll your feed and you’ll find jump-cut talking heads, hooky UGC, and swipe-stopping founder takes all delivered in video. This isn’t an accident. LinkedIn is betting big on video, and for B2B teams, it’s not just a content shift, it’s a new lead funnel waiting to be unlocked.

1. The Shift Is Already Happening

LinkedIn has quietly rolled out:

  • Enhanced video upload and editing tools

  • Expanded creator analytics and reach for native video posts

  • A dedicated “video tab” being A/B tested on user profiles

  • More real estate in-feed for native video vs. link posts

It’s clear they’re incentivizing video-first creators and company pages. Organic reach for well-performing videos is already beating static text and image posts by 2–3x. And this is just the beginning.

2. Why It Matters for B2B

  1. Trust is visual
    Buyers don’t want faceless PDFs, they want people, tone, and proof. Video builds emotional connection fast.

  2. The funnel is shifting
    LinkedIn video is where discovery and intent now overlap. It’s no longer just brand awareness, people click through, book demos, and convert.

  3. It's still early
    While TikTok is saturated and Instagram leans lifestyle, LinkedIn is still wide open for B2B-first video. The bar is low, and the upside is massive.

3. What’s Working on LinkedIn Video

Prism’s models track what consistently drives reach and engagement. Here’s what performs:

  • Straight-to-camera UGC-style takes (especially from founders or SMEs)

  • Fast-cut demo explainers that feel native, not overly polished

  • Day-in-the-life or BTS clips that humanize your brand or product

  • LinkedIn-native hooks like “Here’s a lesson I learned the hard way…” or “If you run a SaaS company, read this”

LinkedIn’s algorithm rewards relevance, personality, and frequency, not over-edited fluff.

4. How to Get Ahead with Prism

You don’t need a studio or a video hire. Prism’s UGC engine can:

  • Generate native video clips using your brand voice, product, and ICP

  • Auto-post and test formats across LinkedIn and other platforms

  • Double down on top-performing variants with no manual lift

This is what we mean by agentic marketing. Your video output doesn’t scale with headcount—it scales with intent.

5. TL;DR: The Opportunity Is Now

B2B companies that treat LinkedIn video as a first-class growth channel, not just brand play, will dominate the next phase of attention. The platform wants your content, the audience wants your face, and the algorithm is rewarding the shift.

If you’ve been waiting to “do more with video,” the window is open.

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